Identity

Identity

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A new concept: accessible exclusivity

EGO7 was born to become the number one brand for equestrian sports, able to standout, to be innovation and performance leader. Our mission is to succeed on what we do, to strengthen our commitment towards a concept of accessible exclusivity and state our absolute unique identity. We want to excel, to achieve peak performances, we love the challenge and we strive for outstanding results. We turned innovation into art, developed a luxuriously efficient design, an accessible concept of exclusivity. We are like you, we love the sport, we never stop. We are young, eclectic and creative, now and forever. We are resolute, we want to exceed consumer expectations and that is precisely what we offer/provide, the confidence to be the best. We are two we are a perfect one/match. We believe that everyone deserves freedom, to express themselves in their own way, breaking rules but with a plan, to become ultimately a single one, bonding with the horse. Close your eyes, listen to the deep, the beat of our hearts. The two halves, working independently, doubles and yet complete, finally reaching you EGO.

Assured success

The EGO7 rider climbs the ladder of success, starting by blindly, counting the strides of the horse, melting his ego, body and emotions with his companion. Focus does not abandon those who wear an EGO7 riding boots, regardless of the discipline you ride, while stepping on the riding arena to walk the course and getting prepared for success, for a lesson to be learned. The pure class of Italian design, technology at the service of athletes, ready to face the challenge of the competition. A deep breath infuses the horse rider’s mind with regained self-consciousness that recalls a clear image: this is the real moment to get over yourself, to exceed and go beyond limits whilst blowing away the dust of ordinary life in order to emerge and excel.

Made to measure ready to wear

EGO7 riding boot is the ideal companion for every rider, whether competing in dressage, show jumping, cross-country or finally bonding it all in eventing horse trials. It guarantees best performance, while enchanting the audience on the podium, cheering up during the final round, ready to win. The made-to-measure fit, guarantees superior freedom of movement, an unbelievable wide choice of sizes to get the most personalized service thanks to 192 different combinations, with no production wait time. Innovation, comfort and style joint in a boot of impeccable Italian design. Every part is elegantly designed to be functional and comfortable, adapting to all equestrian disciplines in a triumph of durability.

Captivating style

Adherence, anatomical shape and a cutting-edge design, are the cardinal elements of EGO7, to ensure great freedom in movement, lightness and excellent sensitivity with the horse. A brand new concept, technology & innovation to the equestrian world, each single part is exclusively conceived to convey something extraordinary, not accessible to everyone’s eyes: starting from the durable antislip sole to the internal leather tab zip protection for added back support and comfort. EGO7 riding boots ensure maximum durability, presenting the fitting of high-level competition footwear. Orion is the laced-up tall boots with elastic and back zipper. The classic styled leather boots Aries comes with double-stitched toecap seam, for an even younger and outstanding look. For those who prefer paddock boots, Taurus and Libra complete the EGO7 line. Both are top quality and come with leather sole, non-slip rubber and anti-shock footbed and can be can be paired with EGO 7 Lyra half chaps, that guarantees a perfect fit on the boots, combined with maximum durability of the innovative E-Tex material.

Guaranteed durability

EGO7 riding boots ensure maximum durability, presenting the fitting of high-level competition footwear. Orion is the laced-up tall boots with elastic and back zipper. The classic styled leather boots Aries comes with double-stitched toecap seam, for an even younger and outstanding look. For those who prefer paddock boots, Taurus and Libra complete the EGO7 line. Both are top quality and come with leather sole, non-slip rubber and anti-shock footbed and can be can be paired with EGO 7 Lyra half chaps, that guarantees a perfect fit on the boots, combined with maximum durability of the innovative E-Tex material. EGO 7, made to share many years of success.

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